Warren Buffett: It's not inconceivable that everyone will drive electric cars

Berkshire Hathaway's Warren Buffett on the future of electric cars.

VVIP chopper deal: Nitish Kumar questions NDA govt's sincerity into probe

He further said that an impartial investigation should be held so that the guilty are punished

UPDATE 1-McDonald's testing new Chicken McNuggets in two U.S. markets

April 27 (Reuters) - McDonald's Corp said it is
testing new recipes for its staple Chicken McNuggets snack in
some U.S. markets to cater to growing consumer demand for
healthier food.

Zylpha eConveyancing Forms Automate Documentation For Residential Property Sales

Zylpha www.zylpha.com, the UK's leading legal technology innovator, has launched a suite of eConveyancing forms that fully automate the key documentation involved in residential property sales. It is hoped that the forms, which are used in conjunction with Adobe Sign, will finally end the costly practice of property teams mailing documents to clients for completion. By using secure email instead of post to distribute the forms, legal teams can now significantly speed up the process...

Source: RealWire

Cable Soars As Brexit Recedes, But Are UK Voters Lying to Pollsters?

Market Drivers April 26, 2016 Cable pushes higher Kiwi flirts with 6900 Nikkei -0.49 Dax 0.25% Oil $43/bbl Gold $1236/oz. Europe and Asia : GBP UK BBA Loans 45K vs. 46K eyed North America :  USD PMI Services 9:45 USD Consumer Confidence 10:00 Cable continued its torrid run in early London trade today as it

A Simple Way to Turn Your Email Subscribers into True Fans

Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it?

There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers.

It's the tried, true, and often overlooked … email newsletter.

Creating an email newsletter for your audience is an exceptional way to build a trust-based relationship.

A consistent email newsletter enables you to give, give, give.

Giving makes it easier when it comes time to ask for feedback, input - or for the sale.

More importantly, it enables and allows you to listen and have real conversations with your audience. This is where you can begin to go deep and turn your email subscribers into a true audience.

Where does a newsletter fit into your content strategy?

Once you've created a smart content marketing strategy, you work hard to promote your valuable content.

With consistent and effective content promotion, people visit your website and you direct them to sign up for your email list.

Perfect.

Then you get busy creating more content, which also needs to be promoted. It can be a tough cycle. Luckily, as a smart content marketer, you are up for the challenge.

Your content's goal shouldn't just be to generate traffic; you should aim to connect with your audience - and draw them closer to your solutions.

Starting and running a remarkable newsletter is about creating an experience by enabling your subscribers to connect with you and your message.

Your newsletter is a valuable piece of content. Make it a priority in your schedule, so you can create an experience for your readers that will take them on a journey deeper into your brand.

So, which type of newsletter should you start?

There are three main types of newsletters to choose from.

Each has its own benefits and hurdles to overcome - but each will help and encourage your readers to know, like, and trust you.

1. Offer your best work

This email newsletter type (at least within the marketing space) has been brought to popularity by Chris Brogan and his weekly email. It must be unique and cannot be found anywhere else before it is sent to your subscribers' inboxes.

Chris promotes his newsletter as simply the best work he does - and he follows through on his promise every Sunday morning.

According to Chris, his newsletter accounts for 70 percent of his revenue and builds authority for himself and his company, Owner Media Group.

Of course, writing a weekly email can be a lot of work.

Don't make it an afterthought - think of it as an integral piece of your content strategy. This mindset shift will allow it to become as valuable to you as it is to Chris.

Your best-work newsletter provides the reader with a fresh piece of unique content and the feeling that they're part of an exclusive group. It feels like a friend writing to a friend.

To craft an effective best-work newsletter, you will need to:

• Write exclusive content every week.


• Set a schedule and stick to it.


• Start writing even before you have a lot of subscribers.

Writing your best work each week is an effective way to show up for your audience, build relationships, and produce significant revenue.

But committing to the task may also be daunting. If that's the case for you, you may prefer a different style of newsletter.

2. Curate content to become a helpful resource

Do you spend countless hours every week scouring blogs, news sites, and social media to consume all the latest and greatest information written in your industry?

Maybe you have what it takes to publish a curated newsletter.

Collect the most valuable information in your market, and then add your personality and unique voice when you summarize and introduce the links.

Most of us love to consume great content, but we don't all have the time or patience to do the legwork and look for the best content. This is where your curation skills provide value for your audience.

Danielle Weisberg and Carly Zakin have done this with enormous success. The two have taken their passion for the news and turned it into a brilliant business.

They publish a daily curated email called theSkimm, and they have built an email list of more than 1.5 million subscribers.

To craft an effective curation newsletter, you will need to:

• Add your unique voice to the newsletter.


• Choose an overarching theme but cover several topics.


• Publish the archives to your website and encourage sharing.

As an effective piece of content and audience-building tool, a curation newsletter has been proven time and time again to be a component of a winning content marketing strategy.

Plus, you now have an excuse for endlessly browsing the web - you're curating!

3. Summarize and highlight your content

What if your business already produces a ton of valuable, useful, and remarkable content each week?

If so, producing another piece of unique content may not be necessary.

This doesn't mean you should overlook starting a newsletter. It simply means you have an opportunity to focus your time and resources on increasing the value of the content you have already crafted - you do this with a summary newsletter.

A summary newsletter specifically showcases the best and most valuable content your business has created throughout the previous week.

Sean D'Souza at Psychotactics writes my favorite example of this type of newsletter.

Sean writes twice each week and uses his newsletter to showcase his latest article or podcast episode, a product offering, a list of his top-selling products, and free resources. He uses a template for each newsletter, which makes it easier to produce.

To craft an effective summary newsletter, you will need to:

• Produce a steady stream of valuable and useful content.


• Have products or services to promote and showcase.


• Design a template and use a consistent layout.

Summary newsletters don't typically have a lot of space for you to show your personality, but they are an effective way to regularly update your audience.

Make your choice and go deep with your subscribers

No matter what your content strategy or schedule looks like right now, you'll benefit from putting an effective email newsletter in place and consistently staying in touch with your subscribers.

You can start today by committing to write a unique piece of content every week, curate the highlights from your industry, or simply summarize the content you have created during the past week.

The post A Simple Way to Turn Your Email Subscribers into True Fans appeared first on Copyblogger.

ECB's Draghi: We haven't talked about helicopter money

ECB President Mario Draghi said on Thursday that the bank had "never discussed" issuing so-called helicopter money.

5 Reasons to Reimagine How You Offer Customer Support

In the new "era of the customer, innovative companies need to put users -- and their experience -- first.

Going under?

Read more about industrial clusters Continue reading

New Mexico: Social media to broadcast lenient DUI sentences

ALBUQUERQUE, N.M. (AP) - Social media feeds will soon tell you if drunken driving offenders are let off too easy, New Mexico officials say.

High court tie lets states face lawsuits in other states

WASHINGTON (AP) - A tie vote from the Supreme Court means California officials can be hauled into a Nevada state court to face allegations in a long-running tax dispute with a Nevada inventor.

Traders got Bearish on Brazil ETFs Ahead of Impeachment Vote

To the surprise of some investors, the iShares MSCI Brazil Capped ETF (NYSEArca EWZ) closed lower Monday, a day after the lower house of Brazil's congress voted to impeach President Dilma Rousseff. Ahead of Sunday's impeachment

Metals Stocks: Silver jumps 3% to 10-month high as hedge funds buy in

Silver futures climb to their highest level in more than 10 months on Tuesday, as gold futures also gain.

4 Small Changes That Will Make You More Productive

Focus only on what you can control and/or influence.

BRIEF-Realtime Immersion, Inc says it has sold $9.3 mln in equity financing - SEC Filing

* Realtime Immersion, Inc says it has sold $9.3 mln in
equity financing - SEC Filing

About 350 companies to adopt new accounting norms

Adoption of Indian Accounting Standards will impact banking, telecom firms

UPDATE 2-Japan quakes disrupt Sony production of image sensors used in Apple iPhones

TOKYO, April 16 (Reuters) - Electronics giant Sony Corp
said a factory producing image sensors for smartphone
makers will remain closed while it assesses the damage from two
deadly earthquakes which...

Will watch monsoon before cut: Rajan

Transmission by banks to also be monitored before deciding on rates. Banks have passed on only 70 bps against RBI's front-loaded rate easing exercise

Will Massive Political Unrest Derail Rio Olympics? History Suggests No

Political Turmoil Be Damned: When It Comes to the Olympics, the Show Goes On

UPDATE 1-No small beer in S. Korea as imported brands threaten incumbents

* Japanese, European brands make inroads amid changing
tastes

GameStop Has a Lot to Prove Tomorrow

A highly profitable though fundamentally meandering retailer will be hoping to convince investors and non-believers alike that it has a bright future tomorrow afternoon.

The prohibition dilemma

Administrative action cannot remedy a social ill

Jewellers call off strike

Excise duty expected to spark structural changes and consolidation in industry

In Wyoming, Hard Times Return as Energy Prices Slump

Tumbling prices for oil and gas and bankruptcies in the coal industry have pummeled Wyoming's energy-dependent economy and unraveled a thin safety net.